Panasonic wanted to position itself as a thought leader in the rapidly evolving world of technology. To connect with a millennial audience in a meaningful way, Racepoint Global helped launch The Big REthink—a podcast designed to spark conversations about innovation and the future. Before the launch, I consulted on the in-house studio setup, creating a detailed blueprint for acoustic treatment, gear placement, and sourcing high-quality recording equipment. When COVID-19 disrupted in-person production, I pivoted the workflow to a fully remote system, outfitting the three hosts with home recording setups to maintain the high-quality sound we had established in the studio. Beyond logistics, I played a key role in the creative execution—serving as Audio Engineer and Editor. I handled live recording sessions, editorial direction, post-production cleanup, pacing, and sound design to ensure each episode felt polished and engaging. Additionally, I designed motion graphic content for social media promotion, helping drive visibility and listener engagement. From its launch in 2019, The Big REthink gained strong traction, surpassing industry benchmarks for engagement and downloads. The podcast built a dedicated audience and helped position Panasonic as a leading voice in the conversation around technology and innovation.