To make a bold re-entry into the Gen Z TikTok space, John Deere needed something unexpected. At Racepoint Global, we made sure they got it. Enter Brock Purdy, hopping into a massive John Deere tractor—right in the middle of a San Francisco neighborhood. His mission? A cross-country road trip to find John Deere’s first-ever Chief Tractor Officer—the new face of their TikTok. As Purdy hits the road, his phone blows up with celebrity and influencer cameos, all vying for the gig. But the journey stays grounded in what truly matters: connecting with real people who embody the heart of the brand. I served as Editor, Sound Designer, Colorist, and Motion Graphics Lead, bringing energy and polish to a campaign built for viral impact.