MediaTek needed a way to showcase the breadth and impact of its SoCs across the consumer tech market. At Racepoint Global, we brought that vision to life by launching "Powered by with Isla," a 10-video YouTube series designed to engage and inform. We built an influencer-driven tech channel from the ground up—casting Isla as our host, designing a sleek studio, and crafting compelling scripts that highlighted real-world devices powered by MediaTek. The result? A visually dynamic, engaging series that amassed 7.87 million views across all episodes. The success of the project led to an international spin-off series in India, further expanding the brand’s reach. I served as Creative Director, Director, Script Supervisor, Editor, Colorist, and Motion Graphics Lead, overseeing the project from concept to execution to ensure every detail was polished and impactful.