Project
Connect, Not Divide
ROLE
Director, Director of Photography, Editor, Colorist
Client
Huawei
AGENCY
Racepoint Global
Launched
2020
As part of Huawei’s larger "Connect, Not Divide" PR campaign, this three-video series focused on the human side of technology, showcasing how connectivity empowers people—no matter where they live or what they do. We told the stories of three remarkable individuals who rely on technology to pursue their passions and impact lives: Zeeshawn, a wingsuit pilot, who depends on tech for safety and precision in skydiving. Irene, a modern dance instructor, who teaches students across the globe through virtual connectivity. Lisa, a rehabilitation specialist, who uses technology to help people regain physical mobility. At a time when Huawei faced intense scrutiny in the media, this campaign aimed to cut through the noise, humanizing the brand by spotlighting the real people whose lives and work are enhanced by connectivity—made possible through Huawei’s commitment to delivering cost-effective, high-quality innovation without compromise. For this series, I served as Director, Director of Photography, Editor, and Colorist, shaping the visuals and narrative to create an authentic and compelling storytelling experience.
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