Project
Branded Intro Title Card & Sonic Sting
ROLE
Creative Director, Motion Graphics Lead, Sound Designer
Client
BrightSign
AGENCY
Racepoint Global
Launched
2024
BrightSign, a global leader in digital signage solutions, sought a distinctive branded intro to enhance their video content. Entrusted with creative freedom, I conceptualized and produced a dynamic animation featuring their logo materializing from beams of purple light. This sequence showcases the logo from multiple 3D perspectives, culminating in a warp effect and a camera pullback that reveals the complete logo, seamlessly introducing their three-word tagline. To elevate the visual experience, I composed a synchronized musical ident that aligns perfectly with the on-screen animation. Additionally, I designed a title card placeholder to precede the intro, ensuring consistency across all video content.
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